About this collection
The Pandora story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local Danish jeweller to a world-leading international jewellery company.
It all started nearly 30 years ago. Back in 1982 a jeweller’s shop that would one day become PANDORA was established in modest surroundings in Copenhagen, Denmark, by Danish goldsmith Per Enevoldsen and his wife Winnie.
Pandora’s mission – then and today – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewellery products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why they celebrate these moments. That is why they say these moments are unforgettable – Like the story of PANDORA.